
What is Contango
Market Terms • 9 min
The year 2013 was a very volatile one for Bitcoin. The foremost cryptocurrency saw its price surge from around $15 a coin in January to a peak above $1,100 in early December of that same year.
It then quickly dipped to below $500 by mid-December. In the midst of all of this, an enthusiastic crypto investor, taken aback by happenings in the market, misspelt the word ‘HOLD’ as ‘HODL’ in a Bitcoin forum.
‘HODL’ instantly became a hit crypto slang referring to the long-term buy-and-hold strategy of crypto investing. The term has since been aptly retrofitted to mean ‘Hold On for Dear Life’. HODLers do not panic during periods of volatility or a bear market, as they believe in the long-term prospects of their crypto asset.
In recent years, there has also emerged a crypto token known as HODL. It is just another altcoin and bears no relationship with the famous crypto slang.
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As mentioned, the term ‘HODL’ came about as a misspelling of the word ‘HOLD’. It is essentially an investment strategy or philosophy to invest for the long-term value of an asset.
The logic is straightforward: if you believe in the long-term value of an asset, you should not be too worried about short-term price fluctuations or medium-term price trends.
This buy-and-hold strategy is simple yet powerful. It is essentially a form of passive investing and eliminates the inherent risks of timing a market.
Stocks are popular financial assets. HODLing stocks is essentially buying and holding them for a long time. Long-term stock investing can be done in 3 ways. First, there is growth investing, where investors focus on buying stocks of companies that are expected to expand in the long term. Examples of growth stocks include Apple, Netflix, and Facebook.
Secondly, there is value investing. Value stocks are those of companies that have been undervalued by the market compared to their underlying business fundamentals. Investors buy value stocks as they expect that value to be unlocked by the market over time.
Finally, there is dividend investing. Investors buy dividend stocks so as to maintain a more-or-less guaranteed source of periodic income over time. Holding stocks for the long term has proven to be profitable without the need to actively time their tops and bottoms. Stocks have historically maintained an uptrend over the long run.
As a strategy, HODLing has its pros and cons. The strategy is simple, time-saving, and attracts low costs. As well, HODLing has been proven to work in the crypto arena. For instance, Bitcoin traded for less than $1 in 2008, but by 2017, it traded for around $20,000. Of course, there were twists and turns, but for HODLers, patience pays.
But it can take a lot of time for HODLers to realise desired gains, and this can tie up capital that can be used to access other opportunities. In the short time that cryptocurrencies have existed, they have experienced devastating crashes that can take a lot of time to recover. HODLing through the market crash periods can expose investors to large losses.
In contrast, active cryptocurrency trading involves the buying and selling of assets according to market conditions. Cryptocurrencies are inherently volatile, and this can create numerous lucrative opportunities for active traders. Active trading also provides investors with great flexibility. That is, they can buy crypto assets when there is an uptrend and sell them when there is a bear market.
When trading actively, investors can also control their profits and losses – they can book or lock in profits when the market is going according to their prediction, or they can limit their downside if the markets go against them. However, active trading may be more costly because of the cost of opening multiple trade positions. Active trading is also a strategy that may not be ideal for beginners who are not well versed in technical and fundamental analysis.
Key Risks
• Past performance is not indicative of future results.
• Holding assets through volatile market swings may result in significant drawdowns.
Long-term holding decisions are not driven solely by market fundamentals. Psychological factors often underpin the resolve to “HODL” through booms and busts.
Recent research highlights how cognitive and emotional biases influence crypto investors’ behaviour, sometimes leading them to hold assets far beyond conventional exit points.
These biases can be both beneficial and detrimental. On one hand, emotional discipline can prevent panic selling; on the other, it may blind investors to clear exit signals or changing fundamentals.
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HODLing may be a simple, viable strategy, but not every crypto coin or token should be HODLed. It is important to look out for coins that have strong fundamentals and potential. Cryptocurrency prices are sometimes driven by hype, and this means targeting coins and tokens that have reasonable exposure. These are coins that are very liquid and have high market capitalisation, and ideally, they are exchange-traded. Coins that already have strong communities also have a decent chance of gaining traction because there are already investors that believe in their long-term potential.
When it comes to HODLing coins, the best time to HODL is anytime but ideally, to enter the market when prices are low. HODLing is based on a strong conviction of the long-term prospects of a coin, its utility or underlying project, as well as the broader potential of blockchain technology and the crypto ecosystem. Whether prices are trending higher or lower, HODLers are ready to play the patience game.
Key Risks
• Regulatory ambiguity in your jurisdiction may affect tax treatment and reporting obligations.
• Non-compliance or inadequate record-keeping can lead to penalties.
Key Risks
• Relying on a single indicator can produce false signals, leading to premature exits.
• Extreme volatility may override technical or on-chain metrics, resulting in whipsaws.
Long-term holders can still benefit from disciplined exit strategies. By blending traditional technical indicators with on-chain metrics, you can identify high-probability signals to realise gains or rebalance without succumbing to emotion.
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Key Risks
• Past performance is not indicative of future results.
• High-volatility assets can suffer prolonged drawdowns—even after historic peaks.
Named after the famous crypto slang, the HODL token is a rewards-based decentralised finance (DeFi) token built on the Binance Smart Chain. The token is designed to reward investors for HODLing their tokens. HODL is a yield farming and liquidity generation token. By yield farming, it means that your tokens earn interest. This interest is generated from HODL investors who decide to sell their tokens, and there is a small ‘tax’ applied for selling.
HODL token investors are rewarded with Binance Coin (BNB) tokens periodically. HODL token is also used to provide liquidity in the crypto markets, and this can also generate rewards for investors. The coin was launched in May 2021 with a supply of 1 quadrillion, and this explains its low price in the market.
HODL is one of the most well-known terms in the crypto world. But other slang names have gained notoriety. Here are some of them:
HODLing is a simple yet very effective investment strategy that can generate massive returns for crypto investors. Sign up for an AvaTrade account and test your trading skills on a demo account, then trade on a live account. Plus, gain access to a wealth of effective resources and trading tools.
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HODL—originally a typo for “hold” in a 2013 Bitcoin forum post—has become shorthand for a long-term cryptocurrency holding strategy, emphasising conviction through volatility.
Key biases include loss aversion, anchoring to purchase price, the endowment effect and FOMO, all of which can reinforce a decision to hold rather than sell during market swings.
Tax treatment varies widely—capital gains, income classification or VAT/GST may apply—so maintain thorough records and consult local guidelines or international frameworks like the OECD’s CARF.
Combine technical indicators (e.g. moving-average crossovers, RSI extremes) with on-chain metrics (RHODL and MVRV ratios) to spot high-probability exit signals and avoid emotional trading.